My big time poetry promotion has actually worked: Is poetry more or less popular then 10 years ago Poetry has seen a resurgence in popularity over the last decade, thanks to digital platforms and social media. While traditional poetry readership fluctuated, the rise of Instapoetry and poets like Rupi Kaur helped bring poetry to a wider audience. In 2017, poetry readership in the U.S. grew by 75% compared to 2012, reaching 11.7% of adults. However, by 2022, the percentage of adults reading poetry had dropped slightly to 9.2%. Despite this, poetry consumption through audio and streaming has increased, with 4.8% of adults listening to poetry via broadcasts or web streaming. Additionally, poetry book publishing has grown, with a 10% increase in poetry books published globally in 2023 compared to 2022. Younger audiences, particularly Gen Z and Millennials, have embraced poetry, with 28% of readers under 30 engaging with it regularly. So, while traditional poetry readership has fluctuated, poetry remains widely consumed, especially in digital formats.