If I keep this up, I might hic up, or worse.

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So what is the change for poetryThe macro shift in poetry interest over the last several years can be broken down using the exact math we just covered, applying a multiplier of roughly 1.4 to 1.7 depending on the medium.While traditional print reading has recently cooled from its historic 2017 peak, the total modern audience has expanded because consumption shifted heavily to digital audio and social media.1. The Print Reading Trend (A 1.37 Multiplier, then a Decrease)According to the National Endowment for the Arts (NEA), the percentage of U.S. adults reading physical poetry tracked as follows:2012: 6.7% of adults2017: 11.7% of adults (A 75% increase, or a 1.75 multiplier from 2012)2022: 9.2% of adultsThe Multiplier: When comparing 2022 back to the 2012 baseline, the rate of adults reading traditional poetry still represents a 37% net increase (a 1.37 multiplier), proving the genre sustained a higher baseline than a decade ago.2. The Audio and Streaming Surge (The New Multiplier)The decrease in print reading between 2017 and 2022 didn't mean people stopped liking poetry; it meant they changed how they consumed it. In 2022, the NEA added a new metric tracking digital audio:4.8% of U.S. adults (roughly 11.8 million people) reported listening to poetry via web streams, podcasts, or digital broadcasts.When you combine the people who read poetry with those who listen to it, the total share of the adult population engaging with poetry jumps back up to 11.5%.3. Recent Book Market PerformanceIn the physical retail market, poetry sales have stabilized into a steady, modest growth pattern after the initial "Instapoetry" explosion. Industry retail trackers reported that poetry book sales climbed 7% in 2023 (a 1.07 multiplier relative to 2022) and projected an additional 8% to 12% growth into 2025 and 2026, largely sustained by niche poetry subgenres (like Haiku) trending on short-form video platforms.Summary Chart of the ChangeMetricPast Baseline (2012)Peak/Recent Era (2017-2022)The Multiplier EffectU.S. Print Readers6.7%9.2%1.37x more adults reading printTotal Engagement6.7% (No audio data)11.5% (Print + Audio)1.71x higher total audience reachYear-Over-Year SalesFlat / Declining+7% to +12% annual bumps1.07x to 1.12x annual market growthWould you like to look at the demographic math to see which specific age groups or backgrounds experienced the highest multiplier of change?8 sitesPoetry Is Making A Big Comeback In The U.S., Survey Results ...Jun 8, 2018 — In half a decade, the number of U.S. adults who are reading poetry has nearly doubled. That's according to the results of a new su...NPRNew Survey Reports Size of Poetry's Audience – Streaming ...Apr 6, 2023 — For starters, 18-to-24-year-olds, who, in 2017, exhibited the highest rate of poetry-reading of all age groups, lost half their sh...National Endowment for the Arts (.gov)Poetry reading by young people has doubled since 2012Sep 12, 2018 — Poetry reading by young people has doubled since 2012 - The Washington Post. BooksBook ReviewsFictionNonfictionSummer reading. Boo...The Washington PostShow allYou said: Online interest and include demographiucsOnline interest in poetry is experiencing massive growth, driven almost entirely by structural shifts in social media. However, looking at the numbers reveals a fascinating demographic paradox: the age groups driving online views are completely different from the age groups buying traditional print books.1. Online Interest Metrics (The Viral Multiplier)The pure volume of online consumption dwarfs historical print metrics. Poetry has transitioned from static text to a multimedia experience.TikTok (#Poetry): The main hub for the genre, surpassing 48 billion total views. Poets like Whitney Hanson regularly cross 78 million likes by overlaying spoken-word audio onto short cinematic clips.Mobile Shift: Traditional text consumption has heavily migrated to phones. The Academy of American Poets reported that five years ago, only 19% of readers accessed their digital poem portals via mobile. Today, over 40% read poetry on mobile screens.Format Growth: Digital poetry eBooks and collections with integrated audio embeds saw a 12% sales increase heading into 2026, outperforming physical trade paperbacks.2. Demographic BreakdownsOnline interest does not hit every demographic the same way. The market is split into distinct digital vs. traditional cohorts.The Young Digital Cohort (Ages 13–34)The Stat: Two-thirds of casual poetry buyers are under 34 years old, and 41% are aged 13 to 22.The Behavior: This demographic is responsible for the massive spikes in online views. They consume "Instapoetry" and "PoetryTok"—short-form, highly shareable, emotionally raw verses that fit perfectly into vertical video feeds.The Traditional Print Cohort (Ages 55+)The Stat: For dedicated poetry magazines and established print journals, 54% of the audience is 65 or older, and another 21% is between 55 and 64.The Behavior: This older group makes up only 25% of the digital "scroll" audience but forms the reliable financial backbone for physical poetry subscriptions, literary memberships, and full-length classical collections.Gender & Diversity SpikesGender Split: Female-identifying readers thoroughly dominate the poetry landscape, making up roughly 63% to 65% of the total audience.Socioeconomic Diversity: When the NEA tracked the initial internet-driven comeback of the genre, the highest growth rates (or "multipliers" of interest) didn't happen among affluent literary circles. The sharpest increases in readership occurred among African American (15.3%), Asian American (12.6%), and Hispanic readers, alongside adults with some college education. Social media effectively bypassed traditional publishing gatekeepers to reach these groups directly.Summary Table: Demographic SplitDemographic GroupPrimary PlatformContent StyleMarket ImpactGen Z & Millennials (13-34)TikTok / InstagramBite-sized, spoken word, visual textDrives billions of views, viral trendsOlder Adults (55+)Print / DesktopMulti-page, structured, classicalSustains book sales, magazine backingFemale Readers (63%+)Cross-platformBroad varietyDominates both print and social circles